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Facebook in the recruitment market

 
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MessagePosté le: Mar 12 Déc - 15:08 (2017)    Sujet du message: Facebook in the recruitment market Répondre en citant

Facebook and the configuration tool? Could be? Will it never be used as such? The opinions of human resources professionals are always different in this topic, since the HR-Opinion study shows the effectiveness of the sources of recruitment.


In France, the separation between the professional and the private clearly underlines to many recruiters that there are already social networks for recruitment and that Facebook should remain a personal tool ... However, these objections are increasing gradually, 58% of recruiters of polls believe that Facebook is already a source of recruitment or perhaps a person like that.


One step ahead of the future of contracting


"The future of recruiting tools will increasingly affect behavioral aspects and qualitative analysis," says Isabelle Vrilliard, director of the RH opinion study. But in this part of Facebook's behavior has an advantage. Just look at the effectiveness of targeting your ads or group suggestions to see them. In addition to an objective storyline, give Facebook users almost unlimited access to their interests, publications, articles viewed, mood ... All this without thinking and despite the recurrent warnings about the configuration of privacy settings. "It's an incredible amount of information about the person, and if a recruiter does not officially have the right to use personal information, nothing prevents us from noticing the fact that a user does not publish a sob." He also did not analyze his latest news to calculate the probability that you want to change jobs in the next six months.


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With 59% "yes" more frequently to the contact of internal recruiters with 2 billion active users in the network than their counterparts in the office (54%). The analysis of Isabelle Vrilliard: "First, a large number of companies surveyed executives or profiles that are older than companies of companies, recruiters can imagine how your company can acquire the tool Know the brand of your employer and I communicate and I therefore do not see why it could not be used for the recovery of life. "


The Juniors, a privileged destination


Of those who position themselves on Facebook, 91% believe that it fits the junior profiles. The explanation may seem logical: with a handheld smartphone and Millennials Generation Z have a different approach to social networks without the famous brakes for the professional use of Facebook. The other aspect is less obvious: "We asked if the sites that were already used were particularly effective for some profiles and that the juniors were the big losers of the more traditional tools so that the recruiter was ready to overcome their reluctance. ... And tomorrow, maybe you will automatically go to Facebook without going through the draw?


Practical information: all the results of this survey are presented in a detailed 75-page report, which includes graphs, analysis and verbal responses. This report sells 1,450 euros HT. More information in this link
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